The organizations you invest in are running on a social system.

Cash flow is modeled. Inventory is modeled. Compute is modeled. Social dynamics, informal infrastructure, and cultural code are deterministic systems too. We build the multivariate models with validated instruments that put them on the same operating dashboard as the rest of the company.

Operating product
30DAYS
Org coverage
500/500
Deliverables
5
Built for
100-Day Plan
What we built

The first product. Thirty-day human-capital diligence for private equity.

Five deliverables. Thirty days. Fixed price. Built around the 100-day plan, not around HR.

Current focus: AI Infrastructure portfolio companies — the ones that build data centers, contract with the cloud platforms, and structure the long-term power deals that make the integration math work. The relationships that hold those deals together sit with five or six people inside the company. None of them appear on the org chart. We name them before the integration plan locks.

LIVE · PE ASSESSMENT
HEINLEIN · AI INFRA
LOADING DEMO · HEINLEIN INDUSTRIES
OPEN FULL DEMO
The team
Brandy Aven, PhD
Chief Science Officer · Co-founder

Tenured Associate Professor of Organizational Theory, Strategy, and Entrepreneurship at Carnegie Mellon's Tepper School. Twenty years measuring how organizations actually work. PhD Stanford.

Mark Cullen
CEO · Co-founder

Two-time CEO. Most recently CEO of mscripts through its acquisition by Cardinal Health. Operating background across healthcare technology and growth-stage software.

Mahesh Srivastava
Head of Engineering · Co-founder

Engineering leader with prior tenure at Goldman Sachs and VP of Engineering at mscripts. Builds the network and linguistic-fit pipelines that produce G-Engine's assessments.

Martin Schwartz
Chief Product Officer

Twenty-plus years in software product and data analytics, taking ideas from abstract vision to mature product. Prior: head of digital patient engagement at Cardinal Health / Outcomes, VP of Product at mscripts, leadership roles at The Exeter Group, Ellucian, and Sallie Mae Solutions. BA International Relations and Economics, Stanford.

WHITE PAPER · VOL 04 26 PAGES · 18 MIN MAY 2026

What most (PE)ople get wrong about culture.

Three constructs most assessments collapse into one. Content. Fit. Strength. Keeping them apart is the methodological contribution. The four-scenario integration playbook follows from it.

AUTHOR: Brandy Aven, PhD · CMU TEPPER
THESIS ALIGNED
THESIS MISALIGNED
HIGH STRENGTH
UPPER LEFT Execute the plan. The org will reinforce it.
UPPER RIGHT Organized resistance. Highest integration risk.
LOW STRENGTH
LOWER LEFT Malleable but fragile. Carrier-dependent.
LOWER RIGHT Restructure with low coordinated resistance.
Contact

One conversation. Sixty minutes. No NDA to start.

If you are running a fund, a program, or a story about how the inside of an organization actually decides things, write us. We reply within a day.

Request the pilot
Where we are
Pittsburgh, Pennsylvania Berkeley, California